Shan 2017: What’s wrong with the ad?

Shan Foods has come up with a new TVC this year. After the "Bhai ye kaisi eid hai?" revolving around biryani, Shan once again picks biryani as the nucleus to revolve around. Before much ado, here is the advertisement most people are raving about and some are criticizing. First, the positives. Biryani brings people together. … Continue reading Shan 2017: What’s wrong with the ad?


Mobilink Rebranded

I feel estranged with Mobilink Rebranding itself. Being a loyal Mobilink user for 10 years, Mobilink for me is indigo with a classy white and indigo logo, not some freaky red spiral. Mobilink is "Reshaping lives", something futuristic, not something clichéd like "Har dil, Har din". Mobilink has always been a class apart, standing proud … Continue reading Mobilink Rebranded

Brand Thy Country

Brand refers to the collection of images, audio, and text that combine to gather to represent a service, a product, or a company. It symbolically embodies the company, product or services, all information connected to them, and their attributes, hence its need is immense. The concept of brand and branding started in the 19th century … Continue reading Brand Thy Country