Novella: Pressing all the right buttons

Candyland Novella is a fairly new entrant in the chocolate town and has been giving a fair competition to the existing chocolate brands in the market. Novella ads press all the right buttons when it comes to emotions. Their first ad celebrated the love of a young couple, with the husband having no time left … Continue reading Novella: Pressing all the right buttons

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Zubaida Apa’s Gora Pakistan – a blow to sanity…

A couple of days ago I had my facepalm moment of the day when I saw the print ad for Zubaida aapa whitening soap (Zubaida Tariq a.k.a. Zubaida aapa's own beauty product line) with the tagline “Ab gora hoga Pakistan”. Next I saw the TVC it was a kill me please moment. This ad is … Continue reading Zubaida Apa’s Gora Pakistan – a blow to sanity…