Shan 2017: What’s wrong with the ad?

Shan Foods has come up with a new TVC this year. After the "Bhai ye kaisi eid hai?" revolving around biryani, Shan once again picks biryani as the nucleus to revolve around. Before much ado, here is the advertisement most people are raving about and some are criticizing. First, the positives. Biryani brings people together. … Continue reading Shan 2017: What’s wrong with the ad?

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Novella: Pressing all the right buttons

Candyland Novella is a fairly new entrant in the chocolate town and has been giving a fair competition to the existing chocolate brands in the market. Novella ads press all the right buttons when it comes to emotions. Their first ad celebrated the love of a young couple, with the husband having no time left … Continue reading Novella: Pressing all the right buttons