Insolence is the new cool

Gone are the days when children were taught manners and basic respect for other people, be it anyone. The new cool is celebrating insolence, and seeing that it is properly rewarded. Case at hand, the new series of ads perpetuating impertinence under the guise of harmless mischief. Exhibit #1: The new Peak Freans Rio Ads. Tagline: … Continue reading Insolence is the new cool

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Mobilink Rebranded

I feel estranged with Mobilink Rebranding itself. Being a loyal Mobilink user for 10 years, Mobilink for me is indigo with a classy white and indigo logo, not some freaky red spiral. Mobilink is "Reshaping lives", something futuristic, not something clichĂ©d like "Har dil, Har din". Mobilink has always been a class apart, standing proud … Continue reading Mobilink Rebranded